Our Take
Exploring the future of digital, from industry insights to our unique culture at Solara6.
Leading with Insight: How Data Builds Confidence in Fast-Moving Environments
In fast-moving environments, Project Managers are constantly navigating between delivery deadlines, team well-being, and quality expectations. Over the last 15+ years, I’ve had the opportunity to lead development teams and projects in Argentina, across Latin America, the United States, Europe, and globally. Alongside that, I’ve spent more than a decade teaching and mentoring- an experience that continually reminds me of the value of learning, adapting, and applying insights quickly.
AI Search Is Changing Everything: Your Guide to Generative Engine Optimization
AI Search Is Changing Everything: Your Guide to Generative Engine Optimization
Your perfectly optimized blog post ranks in Google, but ChatGPT has never mentioned your brand. Your customers have quietly shifted to asking AI assistants all of their burning questions, from product recommendations to business advice. While it’s an emerging space, here is what we do know about the emerging field of GEO, or Generative Engine Optimization.
The Website Replatforming Playbook: A Guide to Doing it Right the First Time
You finally got the green light to redesign. That moment when leadership approves your replatforming project feels like a huge victory. But it's also a high-risk and high-visibility project. Expectations for success are equally as high.
But many times, despite your best efforts and intentions, eighteen months later, you're over budget and behind schedule. Oops.
