Seamless mobile experience meets high-performance delivery—built to drive conversion and amplify brand reach.
Performance Optimization | UX Strategy | Core Web Vitals | Mobile-First | Site Speed | Conversion Uplift
Executive Summary
Solara6 partnered with J.Jill to revamp their eCommerce experience, with a sharp focus on Core Web Vitals, mobile optimization, and frictionless navigation. Through technical performance upgrades and UX refinement, we helped the brand deliver a faster, cleaner, and more conversion-friendly shopping experience.
Solara6's UX + performance upgrades delivered 34% higher mobile conversion and 80% cache hit rate across J.Jill's digital storefront.
The Client
J.Jill is a nationally recognized women’s apparel brand, serving a digitally engaged audience across channels. Ahead of peak traffic periods, the brand set out to modernize its mobile-first experience and improve overall site performance.
The Challenge
J.Jill was experiencing sluggish mobile load times and suboptimal Core Web Vitals, which hindered SEO visibility and limited mobile conversion potential. The goal was to unlock speed, consistency, and usability—without disrupting internal workflows or brand standards.
Our Approach
Solara6 worked alongside Edgio to enhance performance architecture while leading UX improvements in key flow areas. Our strategy included layout stabilization, mobile-first redesigns, and backend optimizations to drive faster page loads and improved usability.
Conducted focused UX audits to identify friction in mobile navigation and entry points
Integrated with existing design systems and backend architecture
Implemented caching, async resource loading, and Core Web Vitals-specific fixes
Balanced performance enhancements with brand-consistent visuals and responsive behavior
Key Improvements
Performance
Edge caching and mobile asset prioritization
Asynchronous JS loading and CSS compression
Optimized image handling and lazy loading
UX Optimization
Streamlined homepage layout and first-click interactions
Navigation updates to reduce bounce and improve flow
Reduced layout shifts and improved interactivity timing
Collaboration
Worked directly with internal dev and design teams
Ensured seamless integration with J.Jill's existing CMS and deployment cycles
The Results
+34%
Mobile Conversion Rate
+80%
Sitewide Cache Hit Rate
Noticeable gains in search visibility and faster mobile load experience
These enhancements translated directly into stronger engagement and measurable business uplift.
Amanda: Here we may need some copy for CWV and score result screenshots.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Whatever it is, the way you tell your story online can make all the difference.”
Quote Source
What We Shipped
Smart caching and resource prefetch
Homepage and PDP UX optimizations
Performance-first mobile templates
Developer-ready components for fast rollout
Looking Ahead
Solara6 helped J.Jill modernize their mobile experience and deliver a technically sound, brand-aligned digital storefront. With performance and UX baked into our process, we enabled faster execution and stronger results—without adding friction to internal teams.
Want Similar Results?
Need to improve speed, clean up UX, or launch faster with fewer blockers? Solara6 partners with in-house teams to deliver performance-driven UX upgrades that don’t slow you down.
We move fast, align with your systems, and focus on what actually moves the needle.
Let’s talk about how we can help.